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B&Q SS26 London Press Day

Client: B&Q
Sector: retail
Type: press days

For B&Q’s SS26 press day we brought the ‘Dreaming to Doing’ campaign to live by creating a dream garden trail comprising four unique gardens entered through abstract gate installations.

The ‘Coastal Cheer’ garden centred on a large pergola with fresh citrus detailing to transport guests to the Mediterranean. The ‘Scandi Serene’ garden included a 4 metre tree used to showcase elements from the new lighting range. The ‘Boho Retreat’ garden featured immersive dining with edible florals. The ‘Secret Garden’ included masterclasses and giveaways with live barbecue cooking taking place on the terrace.

B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential
B&Q SS26 Press Day - Electric Sunshine events & experiential