Tesco Fro-Mobile

Client: Tesco Mobile

Sector: telecommunications

Type: pop-ups, pr stunts

To promote Tesco Mobile freezing prices for Clubcard members, we produced the Tesco Fro-Mobile pop-up at King’s Cross station.

The centrepiece was a branded ice-cream van frozen with snow, ice and stalactites. This was used to serve frozen yoghurt decorated with branded wafers and Tesco blue toppings. Participants spun the ice block wheel of fortune for the chance to win Clubcard prizes.

Branded flooring was laid to mark the experiential site flanked by bespoke frozen boulders.