The ASDA Sleigh-In Cinema

Client: ASDA

Sector: retail

Type: pop-ups, pr stunts, influencer events

To premiere ASDA’s Christmas advertisement we created The ASDA Sleigh-In Cinema in King’s Cross.

Guests sat in bespoke Christmas sleighs to watch Buddy the Elf work the aisles. A mince pie away from them, a pair of ASDA green airstreams delivered delicious treats and elf selfies.