Puma The Final Stretch

To promote the new Puma HYROX running shoes, we produced The Final Stretch at HYROX London ExCel.

Participants took on a bespoke-built 4.5-metre-high warped wall. Product display and seating design replicated the curve of the wall. A monochrome GIF booth played with perspective. An adaptive athlete endurance challenge made the activation inclusive.

We created branded secure cases for the unreleased shoes, awarded to successful participants.