George Fenomenal

To bring George’s Fenomenal campaign to live we staged an event celebrating individuality, ideas and creativity; and challenging stereotypes of femininity.

Bold colourful set pieces were constructed to align the event with the visual direction of the above-the-line campaign.

Panel discussions featured authors Candice Brathwaite, Bryony Gordon and Jamie Windust, and podcasters Alex Light and Em Clarkson.

Other activity included book signings, a photo shoot in support of George’s digital campaign, and giveaways of branded merchandise.