Domino's Wrestle Mexicana

To celebrate the launch of The Ultimate Chicken Mexicana from Domino’s, we created the ultimate underground Mexican wrestling club in East London.

We designed and built a bespoke Domino’s pizza counter with a Domino’s blue corrugated finish; replicated in other structural elements such as the drinks bars.

We installed a Domino’s branded wrestling ring with tiered audience seating. Other branding included huge hanging banners, projections and spray-painted logos on set pieces.

We ran the food service expediting deliveries from multiple Domino’s outlets; and ensuring back-of-house facilities and the counter service guaranteed perfect hot pizzas for press and public.

In addition to running to wrestling show, we booked DJs to play underground Latin bass music; adding to the Mexican street vibe.