Belstaff Jolly Roger Collection

The Belstaff Jolly Roger collection took inspiration from heritage naval clothing.

For the London Fashion Week presentation we transformed a vast industrial venue to take people on a journey to the heart of the ship.

Upon entering the presentation space guests were drawn towards the main scene featuring three huge vertical cylinders with a studded metal finish and backdrop.

Framing this there were two side scenes with grooved metal walls.

At each of the three scenes models posed on industrial platforms, and the visual aesthetic was further unified by a red statement colour finish.