ASDA Taste Match

We took the ASDA Taste Match campaign to The Great British Food Festival staging blind taste tests of ASDA against luxury retailers.

We were responsible for all aspects of the event from design, build and logistics; to managing the consumer sessions and filming content for ASDA’s digital marketing campaign.

To anonymise ASDA’s fayre, we created the entirely new brand for the event: Asquith & Stockdales. The experiential site centred on a taste tent surrounded by hay bales, wood fencing, a bespoke entrance arch, and a branded food truck.