For Choose Love’s partnership with Harry Styles on the ‘Together, Together’ Tour, we created a brand activation to engage concert goers ahead London performances.

Taking inspiration from the Wembley arch, we designed and built the Choose Love Heart Arch. Attendees were encouraged to attach messages of hope and positivity to the structure.

Over the course of Harry’s Wembley dates, over 10,000 participants engaged with the campaign driving awareness and fund-raising for the charity.