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George SS25 Press Day
Client: George
Sector: retail
Type: press days, fashion presentations
For the George SS25 Press Day we brought the brightness and bloom of spring to life on a cold winter’s day.
Trees, plants, rocks and draping were soaked in dappled lighting to create a warm countryside atmosphere.
Bold-coloured circular platforms with curved backdrops were used to showcase the George Home range.
The fashion presentation featured models posing on bespoke white staging, gold rails set in wild planting, and accessory displays on bespoke white plinths.
