George Fenomenal

To bring George’s Fenomenal campaign to live, we staged an event challenging femininity stereotypes: celebrating individuality, ideas and creativity.

Panel discussions featured authors Candice Brathwaite, Bryony Gordon and Jamie Windust; and podcasters Alex Light and Em Clarkson. There were book signings, a photo shoot for the digital campaign, and branded merchandise giveaways.

Bold colourful set pieces were constructed to align the event with the visual direction of the above-the-line campaign.