ASDA Taste Match

We took the ASDA Taste Match campaign to The Great British Food Festival staging blind taste tests of ASDA against luxury retailers.

To hide ASDA’s identity we created the entirely new brand: Asquith & Stockdales.

We were responsible for all aspects of the event from design, build and logistics; to managing consumer sessions and content creation for ASDA digital marketing.

The experiential site centred on a taste tent surrounded by hay bales, wood fencing, a bespoke entrance arch, and a branded food truck.