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The ASDA Sleigh-In Cinema
Client: ASDA
Sector: retail
Type: pop-ups, pr stunts, influencer events
To premiere ASDA’s Elf Christmas advertisement we created The ASDA Sleigh-In Cinema at King’s Cross station.
Guests sat down in bespoke Christmas sleighs to watch Buddy work the aisles on the big screen.
A pair of branded airstreams were used to deliver delicious ASDA Christmas treats and to share Elf snaps with attendees.
